Apply For Launch38 by Lawson House
The Fastest Way To Launch Your Business
Watch The Short Video Now 👇🏻
Get a custom message, brand, website, and content plan for your small business – in just 5 days, without the big-agency price tag.
Application Takes <5 Minutes To Complete
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Apply For
Launch38 -
Build A Memorable,
High-Converting Brand -
Launch & Attract Aligned
Clients – In Just 5 Days
PAST LAUNCHES
Small Business Owners Need Marketing To Make Money
Your message, brand, and website are the only way strangers on the internet decide they want to buy from you.
Good marketing builds trust that generates sales. But too often, it’s priced and structured like a reward for businesses that already made it big.
We’ll prove it to you.
The Average Marketing Agency Charges $5k+ For A Simple Website
Add brand strategy, messaging, and design, and you're looking at a five-figure invoice — plus months of meetings, revision rounds, and waiting before anything goes live.
That’s just not right.
That Means
Most Small Businesses Are Stuck Between Two Choices
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01
DIY EVERYTHING
…and spend your nights and weekends fighting with templates, arguing with AI, watching tutorials, and ending up with a brand that still doesn't represent the quality of your business.
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02
PAY THE FEE
…and hand over $5,000–$15,000 to an agency before you've earned enough to justify that kind of marketing expense – all on the hope the investment pays off someday.
WE BELIVE
You Deserve A Brand That Looks Like You Hired A Big Agency
Without The Big Agency Timeline Or Price Tag
In one week, the expert team at Lawson House crafts your message, designs your brand, writes and builds your 6-page website, and hands you a content plan to start growing.
You’ll get agency-level quality, without the agency timeline, meetings, or five-figure invoice – guaranteed.
APPLICATION TAKES <5 MINUTES TO COMPLETE
WITH LAUNCH38, WE’LL HELP YOU
Launch With A Custom Message,
Brand & Website – In Just 5 Days
In 5 days, our team will build the four assets every new business needs: a clear message, a
trustworthy brand, a website that converts, and a content plan to stay visible. Here's how it works:
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Step 1
Apply & Reserve
Your WeekSubmit your application (it takes less than 5 minutes) and choose the launch week that fits your schedule. We’ll immediately let you know if you qualify.
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Step 2
Share Your
VisionComplete our guided questionnaires so our team knows exactly what your business is about, who you serve, and how you want to show up.
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Step 3
Launch Your
BrandWatch your message, brand, and website come to life in 5 days — then attract aligned clients to a business you're proud to show off.
APPLICATION TAKES <5 MINUTES TO COMPLETE
Hear It From Them, Not Us
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Customer Name | Business Name
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Customer Name | Business Name
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Customer Name | Business Name
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WHEN YOU JOIN LAUNCH38 YOU GET
Your Entire Business Launch Kit – In Just One Week
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Brand Messaging Guide
The words behind your business including your mission, story, audience, and the clear message that tells people exactly what you do and why they should care.
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Branded Logos
Professionally designed logo options crafted around your vision, delivered in every format you'll need to use.
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Complete Brand Guide
Your visual identity documented in colors, fonts, logo usage, and styling rules so everything you create stays consistent and professional.
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Custom Website Copy
Every page written for you by our team. You’ll have words on your website that sound like you, speak to your ideal client, and move passive visitors toward the next step.
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Developed Website
We’ll build a fully functional Squarespace site that’s ready to send clients to. You won’t have to fight with templates or waste time in AI builder rabbit holes.
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Content Marketing Plan
A clear plan for what to share after launch, built around your messaging so staying visible doesn't require guesswork.
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Launch Strategy Worksheet
Our step-by-step playbook for announcing your new brand to the world and making launch day count.
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SEO Launch Guide
Best practices for helping your new website get found on Google, translated into plain English.
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Guided Video Resources
Training videos that walk you through managing and editing your own website, so you're never dependent on a developer’s hourly rate for small changes.
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Custom Client Dashboard
One organized home for all your questionnaires, feedback forms, and deliverables throughout the week.
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Chat Support From Our Creative Team
Direct access to our team all week long so your questions are answered without a single meeting on your calendar.
APPLICATION TAKES <5 MINUTES TO COMPLETE
Plus – When You Add Launch38 Week 2, You’ll Also Get
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A reusable newsletter template designed around your new brand, so every email you send looks polished without starting from scratch.
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A simple framework for what to send, how often to send it, and what each email should accomplish.
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An automated 3-email sequence that introduces new subscribers to your business, builds trust, and gives them a clear next step.
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Easy prompts you can use to keep your newsletter going, so your list never goes cold.
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Custom profile and highlight icons that match your new brand, the small details that make your accounts look established.
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A set of reusable Canva templates for tip posts, testimonials, promos, announcements, quotes, and calls to action.
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Guidance for updating your profile image, bio, links, and key profile elements so everything matches your new brand.
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Item description
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Customized prompts for generating captions, ideas, and emails, and repurposing content you've already created.
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A built-in marketing team so you’re never wondering what you're supposed to do with everything to attract clients and generate sales.
hear it from them, not us
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Customer Name | Business Name
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Customer Name | Business Name
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Customer Name | Business Name
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Customer Name | Business Name
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Your Investment
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Standard Package
launch38
Branded Logos
Complete Brand Guide
Custom Website Copy
6-Page Designed & Developed Website
Content Marketing Plan
Launch Strategy Worksheet
SEO Launch Guide
Guided Video Resources
Custom Client Dashboard
Chat Support From Our Creative Team
Your Investment: $2,500 or 3 payments of $900
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Best Value!
Launch38 + Week 2
Everything in Launch38 PLUS:
Branded Newsletter Template
Newsletter Strategy Framework
3-Email Welcome Sequence
Email Content Prompts
Custom Branded Social Icons
Social Media Template Pack
Social Profile Refresh Guide
30-Day Social Media Plan
Custom AI Prompt Pack
Marketing Quick-Start Guide
Your Investment: $4,000 or 3 payments of $1,400
APPLICATION TAKES <5 MINUTES TO COMPLETE
Launch38 is for you if…
You have a business idea (or existing business) and just need the professional presence to match
You can commit one focused week and give feedback by noon each day
You'd rather have experts handle it than spend another month in Canva or AI purgatory fighting with DIY tools
You're launching for the first time, rebranding, or finally refreshing that outdated website
You’re tired of AI templates that look like everyone else
You see marketing as an investment in making money, not a trophy for after you've made it
Launch38 is NOT for you if…
You want to be deeply involved in every design decision through rounds of meetings — our no-meetings process moves fast and requires trust
You can't commit to the week — missed feedback deadlines break the 5-day timeline
You're still exploring whether you want to start a business at all — Launch38 is for people ready to launch, not still deciding their offer suite
You need a complex build like e-commerce with hundreds of products, custom apps, memberships. (That's a Lawson House conversation instead.)
You're cash strapped looking for the cheapest possible option — templates and AI generators cost less, and if money is extremely tight for your business, that might be all you need
hear it from them, not us
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Customer Name | Business Name
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Customer Name | Business Name
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Customer Name | Business Name
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Customer Name | Business Name
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Frequently Asked Questions
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Focus and structure. Our team dedicates the week to your project, and our questionnaire-and-feedback system replaces the meetings, revision rounds, and waiting that stretch agency projects into months. You share your vision up front, give feedback by noon each day, and our experts handle the rest.
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Meetings are the number one reason agency projects take months. Our guided questionnaires capture everything a kickoff call would — more thoroughly, actually — and daily feedback forms keep decisions moving. You get chat support with our creative team all week, so you're never out of the loop. You're just never stuck in a conference call either.
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You can — and some people do, for months, before finding us. The honest math: DIY costs dozens of hours, usually produces something that looks DIY'd, and often has to be redone anyway. If your time is worth anything and your business depends on trust, professional from day one is the better investment.
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Yes. Your site is built in Squarespace, one of the most user-friendly platforms available, and you'll receive guided video resources for managing it. You own it, you can update it, and you'll know how.
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Your ideas and your answers. The questionnaires will walk you through everything we need — your story, your services, your style preferences. If you have existing photos or content, great. If not, we'll guide you through options.
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Launch38 (Week 1) builds and launches your brand: messaging, logos, brand guide, website, and content plan — $2,500. Adding Week 2 ($4,000 total) puts that brand to work: email templates, an automated welcome sequence, branded social profiles and templates, and a 30-day marketing plan. Week 1 makes you look professional. Week 2 makes sure people see it.
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No — Week 2 builds directly on the messaging, branding, and website from Week 1, so it's only available as part of the full two-week experience.
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Yes, though bundling up front means your momentum never breaks — your marketing gets built the week after launch while everything is fresh.
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Perfect — you're what we call a Refresher. Launch38 rebuilds your presence to the professional standard your business has grown into. We'll review what you have and elevate everything to match.
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Yes. Launch38 is $2,500 one-time (best value) or three payments of $900. The two-week bundle is $4,000 one-time or three payments of $1,400.
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We review your application, and if it's a fit, you'll receive your registration link to choose your week and reserve your spot. Spots are limited to keep our quality high.
Small Business Owners Deserve Great Marketing
Small businesses need an online marketing presence to make money. We believe you shouldn’t need 5-figures of capital to get your business out there.
With Launch38, you get agency-quality messaging, branding, and web design at a price small business owners can confidently say yes to.
Submit your application and let’s get started with Launch38 today.