Are These Website Mistakes Costing You Clients?
Your website is often the first impression potential clients get of your business. If it’s making the wrong one — or worse, causing them to leave — that’s lost opportunities.
At Launch38, we see small businesses pour time and money into beautiful websites that still don’t convert. Why? Usually, it’s because of a few simple (but costly) mistakes.
Let’s fix that.
Your Message Isn’t Clear
If someone lands on your homepage and can’t instantly tell what you do, who you help, and how you help them, they’ll move on.
People scan before they read — if your headline is vague or filled with industry jargon, you’ll lose them in seconds.
How to fix it:
Use a headline that states what you do + who you do it for + the main benefit.
Add a short, supportive sub-headline to clarify your offer.
Use plain, conversational language that your ideal client actually uses.
Try the “5-second rule”: show your site to someone unfamiliar with your business and ask them what you do. If they can’t answer quickly, rewrite it. (Try starting with our free tagline builder!)
Weak or Missing Calls-to-Action
You could have great traffic and a beautiful design — but if your visitors don’t know what to do next, they’ll leave. A missing or unclear CTA is one of the biggest conversion killers.
How to fix it:
Give every page one clear, primary action (like Book a Call or Get a Quote).
Make the button bold, distinct, and repeated throughout the page.
Use action verbs that create momentum: “Start Your Project,” “Claim Your Spot,” or “Let’s Talk.”
Keep your CTAs consistent site-wide — don’t switch between “Book Now,” “Schedule a Call,” and “Let’s Chat” interchangeably.
Poor Mobile Experience or Slow Load Times
Most web traffic now comes from phones. If your site takes forever to load or feels clunky on mobile, visitors will bounce before they ever read a word.
How to fix it:
Test your site on your actual phone (not just a desktop preview).
Use free tools like Google PageSpeed Insights to check performance.
Compress large images, remove unnecessary plug-ins, and use a responsive design.
Outdated Content and Broken Links
Even if your site looked great at launch, letting it sit untouched makes you look inactive or unreliable. Outdated info, dead links, and expired offers instantly chip away at trust.
How to fix it:
Set a reminder to review your site quarterly.
Check for broken links, outdated photos, and expired promotions.
Update contact info and service offerings to stay current.
Overcomplicated Navigation
If your website feels like a maze, users won’t stick around to find what they need. Too many menu items or confusing labels create friction that costs you clients.
How to fix it:
Limit your main menu to 3–5 clear options.
Use simple labels like Home, About, Services, Portfolio, and Contact.
Avoid dropdown overload — most users won’t explore deep menus.
Add a sticky navigation bar so visitors can easily take action.
Ignoring SEO Basics
Even the best-designed website can’t convert if no one can find it. SEO (search engine optimization) helps your dream clients discover you — but many small businesses skip the basics.
How to fix it:
Write unique meta titles and descriptions for every page.
Use natural keywords that match what your clients search for.
Add fresh content consistently to show search engines you’re active.
Your website shouldn’t just look good — it should work hard for you.
Every small improvement adds up to a smoother experience and more clients saying “yes.” If your site isn’t performing the way you want, it might not need a total overhaul — just a smarter, more strategic build.
That’s where Launch38 comes in.
We help small business owners create high-quality branding and websites — all in just one week. Our streamlined process gives you the professional polish and clarity you need to attract dream clients without the long, expensive design timeline.
Whether you’re launching a new business or finally ready to level up your existing brand, Launch38 makes it fast, easy, and stress-free.
Ready to stop losing clients and start booking them? Book your Launch date today!
